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We are a creative studio based in New York City helping mission-driven companies express their brand’s purpose through video content. 

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Ashok Sinha
Founder / Chief Executive Officer

Ashok Sinha is an American cinematographer, producer, and photographer whose work comprises a variety of subject matter ranging from intriguing human-interest stories to bodies of work that focus on the built environment.

His work has been published in The New York Times, Architectural Digest, Bloomberg Businessweek, and The Guardian among others.

His most recent short film "Sticker City" (2019) was selected in Amazon Video’s first annual All Voices Film Festival and prior works such as "Pigeon Kings of Brooklyn" (2015) were featured as a Vimeo Staff Pick and screened at the Syfy Brooklyn Bridge Park film festival.

On the centennial of Sir Ernest Shackleton’s voyage, Ashok crossed the Drake Passage to Antarctica on an icebreaker ship, photographing for the National Geographic Image Collection. He drove 2,500 miles shooting "Gas and Glamour", an art book of Los Angeles roadside buildings from the golden age of car culture. It was chosen by both The Wall Street Journal and Los Angeles Magazine as a top photo book in 2020.

Ashok is a graduate of Columbia University and holds an MBA from New York University. Before he pursued an art career based out of New York City, Ashok programmed telecom satellites for the U.S. government, left behind a second career in advertising, and eventually settled in Manhattan, where he now lives with his wife and daughter in a townhouse on the East Side.

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Rakesh Chaudhary
Founder / Chief Creative Officer

Rakesh Chaudhary is an accomplished writer, director, and producer. His short narrative film "The Eclipse of Taregna" (2011) was showcased at the Palm Springs Shortfest and won Best Short Film at the Indian Film Festival of Los Angeles. 


Rakesh has explored extraordinary stories of ordinary people on film, using both the narrative and documentary formats - a chef-turned-street-food-vendor in midtown Manhattan, a school on wheels for underprivileged kids in Mumbai, or an entrepreneur creating ecotourism experiences in rural India.


Rakesh has an eclectic taste in films and is inspired by the masters' craft - Werner Herzog’s fearless storytelling, Stanley Kubrick’s clinical precision and Satyajit Ray’s empathy towards the human condition.


In addition to his filmmaking accomplishments, Rakesh spent two decades at Akamai Technologies working with leading broadcasters like MLB, NBC, Hulu & NFL to design and deploy streaming media solutions for their strategic web and mobile applications.


Rakesh frequently speaks at industry conferences on design thinking, creativity and technology. He obtained a Bachelor in Computer Engineering from the University of Mumbai, and continued graduate studies in Computer Science at Rochester Institute of Technology. He lives in New Jersey with his wife and son.

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